Draft:Bob Tore
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Bob Tore | |
|---|---|
| Born | Robert Tore April 18, 1934 Bronx, New York, U.S. |
| Died | August 19, 2018 (aged 84) |
| Nationality | American |
| Occupation(s) | Cartoonist, Art Director |
| Known for | IBM "Little Tramp" campaign |
Bob Tore (April 18, 1934 – August 19, 2018) was an American cartoonist and art director noted for his innovative work in advertising.[1]
Early Life[edit]
Robert "Bob" Tore was born in the Bronx, New York, to Herman Tore and Gussie Tore (née Krolick). He was of Jewish descent. His passion for art led him to the School of Industrial Art, followed by studies at Cooper Union.
Career[edit]
Bob Tore made significant contributions to the advertising industry through his role as an art director. He is perhaps best known for his innovative use of Charlie Chaplin's iconic character, the "Little Tramp," in IBM commercials, effectively making complex technology relatable to the mass market.[2] These commercials were pivotal in shaping public perception of personal computing during the early 1980s, blending artistic flair with commercial insight. His work was recognized and displayed in prestigious venues such as the Museum of Radio and Television, the Art Directors Club Show, the Clios, and the Smithsonian Institution.[3]
Personal Life[edit]
Bob resided in Chestnut Ridge, New York, with his wife, Anita, and their three children, Rachel, Danny, and Joseph. Known for his sharp wit and humor, he was a beloved figure in both his personal and professional circles.
References[edit]
- ^ "IBM Commercial by Bob Tore". The Paley Center for Media. Retrieved 2024-05-05.
- ^ "Widget International IBM PC Commercial". The Paley Center for Media. Retrieved 2024-05-05.
- ^ "Bob Tore at the Smithsonian Institution and Other Exhibitions". Alibris. Retrieved 2024-05-05.
Category:American art directors Category:People from the Bronx